THE BUSINESS PROBLEM
WHAT WAS GETTING IN THE CUSTOMER'S WAY?
The brand needed to communicate character and value in a crowded category where many competitors rely on the same luxury cues.
Perfume & Fragrance / Al Khobar
VILACK
A refined fragrance identity connecting Eastern perfume heritage with a contemporary visual and digital retail system.
01
Market
Al Khobar02
Industry
Perfume & Fragrance03
Scope
Strategy · Identity · Packaging · Campaigns · Social · Digital04
Year
2024WHAT WE CHANGED
ONE DECISION, MADE VISIBLE.
We built the hierarchy from the buying moment outward: brand, product, variant and proof are separated so the range can be scanned quickly and extended consistently.
THE SYSTEM
BUILT TO WORK AFTER THE PRESENTATION.
The strategy, identity, packaging, campaigns, social, digital work shares one hierarchy, one set of recognition cues and clear rules for adapting the system without redesigning it each time.
- 01A clear hierarchy across strategy, identity, packaging, campaigns, social, digital.
- 02Distinctive cues that survive different formats and sizes.
- 03Rules the team can reuse without losing recognition.
SCOPE AND VALUE
WHAT THE CLIENT CAN USE NOW.
The result gives Vilack a clearer customer-facing position and a practical system the team can keep using. We do not claim commercial results that were not included in the supplied project evidence.
- 01Strategy✓
- 02Identity✓
- 03Packaging✓
- 04Campaigns✓
- 05Social✓
- 06Digital✓
YOUR NEXT MOVE
FACING THE SAME KIND OF PROBLEM?
Tell us what customers misunderstand, what the business has outgrown and when you need to launch. We will help define the right scope.
Brief us on WhatsApp ↗RELATED WORK
MORE FROM THIS HORIZON.
Technology & StartupsAl Khobar
WAQ3Y
A digital identity and communication system for an immersive technology platform spanning campaigns, social content and web experience.
Strategy · Identity · Campaigns · Social · Digital↗
Food & BeverageAl Khobar
Meliha
A warm, locally rooted identity for a fast shawarma concept, translated into pattern, uniform and service touchpoints.
Identity · Packaging↗
Food & BeverageAl Khobar
OKO
A vivid specialty-coffee system bringing product stories, packaging and daily communication under one recognizable identity.
Strategy · Identity · Packaging · Campaigns · Social · Digital↗