02 / CAPABILITY
IDENTITY
Distinctive logo, typography, color and visual systems make strategy recognizable across every customer touchpoint.
THE VALUE
MAKE THE DIRECTION VISIBLE AND OWNABLE.
Distinctive logo, typography, color and visual systems make strategy recognizable across every customer touchpoint.
WHAT'S INCLUDED
- Logo system↗
- Visual language↗
- Typography and color↗
- Art direction↗
- Brand guidelines↗
HOW WE MOVE
Research
Direction
System
Launch
RELATED WORK
SEE THE CAPABILITY IN CONTEXT.
Food & BeverageNorway
NorSweet
A complete identity and packaging range for a Norwegian sugar-replacement brand, built to stay recognizable across flavours, formats and e-commerce.
Strategy · Identity · Packaging · Campaigns · Digital↗
HospitalityMiddle East
Aion Circle
A wellness and hospitality identity shaped around a precise geometric monogram, warm materials and a restrained premium application system.
Strategy · Identity · Packaging↗
Food & BeverageInternational
Mio Café
A friendly convenience-café identity that turns a rounded wordmark and compact icon language into an approachable takeaway system.
Strategy · Identity · Packaging↗
Food & BeverageEgypt
Sautée
A fresh restaurant identity that brings menu structure, packaging and healthy-food cues together in one confident visual system.
Strategy · Identity · Packaging · Digital↗
HospitalityRiyadh
Sovara
A complete brand world for an equestrian destination combining professional training, horse wellbeing and a refined family experience.
Strategy · Identity · Packaging · Digital↗
Professional ServicesSaudi Arabia
Al Shuwayer
A modernized identity system for a long-established construction group, carried across industrial, corporate and digital touchpoints.
Strategy · Identity · Packaging · Digital↗