THE BUSINESS PROBLEM
WHAT WAS GETTING IN THE CUSTOMER'S WAY?
A convenience-led café must feel quick and accessible without becoming visually generic.
Food & Beverage / International
MIO CAFÉ
A friendly convenience-café identity that turns a rounded wordmark and compact icon language into an approachable takeaway system.
01
Market
International02
Industry
Food & Beverage03
Scope
Strategy · Identity · Packaging04
Year
Selected workWHAT WE CHANGED
ONE DECISION, MADE VISIBLE.
A rounded, energetic signature combines coffee cues with simple food icons and a warm yellow-brown palette.
THE SYSTEM
BUILT TO WORK AFTER THE PRESENTATION.
The identity is designed for cups, sleeves, patterns and compact service moments where recognition must happen quickly.
- 01A clear hierarchy across strategy, identity, packaging.
- 02Distinctive cues that survive different formats and sizes.
- 03Rules the team can reuse without losing recognition.
SCOPE AND VALUE
WHAT THE CLIENT CAN USE NOW.
The supplied pages demonstrate the core identity and takeaway application; wider rollout evidence was not included.
- 01Strategy✓
- 02Identity✓
- 03Packaging✓
YOUR NEXT MOVE
FACING THE SAME KIND OF PROBLEM?
Tell us what customers misunderstand, what the business has outgrown and when you need to launch. We will help define the right scope.
Brief us on WhatsApp ↗RELATED WORK
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