THE BUSINESS PROBLEM
WHAT WAS GETTING IN THE CUSTOMER'S WAY?
A new food proposition needed to explain an unfamiliar product while building trust and clear range navigation.
Food & Beverage / Norway
NORSWEET
A complete identity and packaging range for a Norwegian sugar-replacement brand, built to stay recognizable across flavours, formats and e-commerce.
01
Market
Norway02
Industry
Food & Beverage03
Scope
Strategy · Identity · Packaging · Campaigns · Digital04
Year
2020WHAT WE CHANGED
ONE DECISION, MADE VISIBLE.
Nordic restraint, ingredient-led colour and bold vertical naming create a system that feels technical enough to be credible and warm enough to be approachable.
THE SYSTEM
BUILT TO WORK AFTER THE PRESENTATION.
Strategy, identity, cylindrical packs, photography, sales material and e-commerce use the same recognition cues and flavour logic.
- 01A clear hierarchy across strategy, identity, packaging, campaigns, digital.
- 02Distinctive cues that survive different formats and sizes.
- 03Rules the team can reuse without losing recognition.
SCOPE AND VALUE
WHAT THE CLIENT CAN USE NOW.
The supplied work documents a connected launch system across physical and digital touchpoints, without relying on unverified sales claims.
- 01Strategy✓
- 02Identity✓
- 03Packaging✓
- 04Campaigns✓
- 05Digital✓
YOUR NEXT MOVE
FACING THE SAME KIND OF PROBLEM?
Tell us what customers misunderstand, what the business has outgrown and when you need to launch. We will help define the right scope.
Brief us on WhatsApp ↗RELATED WORK
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