INDUSTRY FOCUS
FOOD & BEVERAGE
Strategic identity and experience design for ambitious food & beverage businesses entering a new stage, market or level of recognition.
THE CATEGORY CHALLENGE
LOOK FAMILIAR ENOUGH TO BE UNDERSTOOD. DISTINCT ENOUGH TO BE CHOSEN.
We study category codes, audience expectations and growth context before defining what the brand should preserve, reject and own.
Discuss this market ↗RELEVANT WORK
SELECTED IN THIS CATEGORY.
NorSweet
A complete identity and packaging range for a Norwegian sugar-replacement brand, built to stay recognizable across flavours, formats and e-commerce.
Mio Café
A friendly convenience-café identity that turns a rounded wordmark and compact icon language into an approachable takeaway system.
Sautée
A fresh restaurant identity that brings menu structure, packaging and healthy-food cues together in one confident visual system.
Meliha
A warm, locally rooted identity for a fast shawarma concept, translated into pattern, uniform and service touchpoints.
OKO
A vivid specialty-coffee system bringing product stories, packaging and daily communication under one recognizable identity.
Plmyra
A food brand system inspired by Palmyra, combining regional references with a flexible identity, packaging and retail expression.
Camelicious
Product-led creative and packaging that makes a distinctive regional dairy brand easy to recognize across formats.
Hilli Water
A clean water-packaging system built for immediate product recognition and a composed premium presence.
Al Rawabi Social
A bright, modular social campaign system connecting product stories, seasonal moments and digital participation.
Fadak Saffron
An expressive saffron pack that combines ornamental detail, product storytelling and strong shelf presence.
Caspiani Caviar
A premium caviar packaging direction balancing heritage cues with a restrained contemporary finish.
Ghaa Coffee
A bilingual specialty-coffee identity built from warm material cues, confident lettering and practical applications.
Oroblanco
A contemporary food identity that carries a fresh organic character from logo and pattern to cups, packs and guides.
Kawwas Coffee
A grounded coffee brand system connecting packaging, editorial content and everyday social communication.
Meal Karma
A colorful meal brand that turns product variety into an ordered, appetizing packaging and content ecosystem.
Banger Ice Cream
A high-energy ice-cream identity using bold illustration, packaging and social content to create a complete brand universe.